Developing a superior customer experience in Retail means a customer leaves your store with a purchase, a smile and a good story.

So how does that happen?

First you have to get the customer to your place of business, store or website. Then you have to keep them there for as long as possible.

• You entertain
• You inform
• You comfort
• You solve
• You direct
• You invite

There may be no other place that the customer experience is more observable and predictable than in a retail environment.

A twenty minute experience has definable stages and traits; and they can be managed. There can be a Customer Experience Management program for your retail environment.

Accelerate ROI offers a program that creates and supports The Customer Experience Management program for Retail through research, consulting and training.

Research: We help you learn about your customer; this can be through observation and / or research.

Training: Available today is a wide range of statistical and success based information and strategies that can be taught to your team.

Planning & Design: We help you define the desired store /web site experience.

Execution: We can help you create programs and systems that impact your marketing, store design, technology and staff so the company story, brand and standards are presented consistently and enjoyably

Training Programs: We can help you refocus the team on the “customer experience” through a CEM training program.

Coursework includes:

CEM Customer Experience for Retail Environments
Step 1– Identifying the Customer (2)
Step 2 – Creating the Brand Platform (2)
Step 3 – Design: Teamwork (3-5)
Step 3 – Design: Marketing (2)
Step 3 – Design: Environment/Facility (2)
Step 4 – Execute: Teamwork (3-5)
Step 4 – Execute: Marketing (2)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (3)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2) 

Strategic Sales Training
Step 1– Identifying the Customer (1)
Step 2 – Using the Brand (1)
Step 3 – Consultative Sales (2)
Step 4 – Discovering the Needs (1)
Step 5 – Measuring Success (2)

Merchandising 101
Step 1– Identifying the Customer (1)
Step 2 – Using the Brand (1)

Merchandising 201
Step 1– Identify the Opportunities (1)
Step 2 – Managing an Innovative Program (1)

Marketing and Merchandising
One class overview, ideally for groups that have had previous CEM training and are looking for more advanced and specific information.

Train the Trainer
Individuals from a variety of companies who are actively involved in a training program will meet frequently at a destination with the goal to gain the skills to continue CEM programs within their organizations. Minimum of 10 participants. (10)

Innovation
Step 1–Tools and rules (1)
Step 2 – Methods (2)
Step 3– Role Playing and Demonstrations (2-3)